SHAN
NONG
ILL.

Senior creative in the Lone Star State.
Born to write for Danny McBride.
Forced to write ads.
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Fruit of the Loom

The Fruit People // 2023 - Current
TikTok
I close my eyes and pretend I’m writing for Mike Schur.
 SELECTED TIKTOKS + CASE STUDY
We revived and reinvented the classic Fruit Guys for a new generation in this ongoing 9:16 workplace comedy, and went from 0 TikTok followers to over 36k as of fall 2024. You can view the entire collection of work on our TikTok. Bonus points if you like, follow, and comment, as long as you don’t ask us about the cornucopia.

▶️ Presentation Party

▶️ Fall Leaf
▶️ No More PTO
▶️ Heat Wave
▶️ Fruit People Case Study
HARDWARE

2024 // 16th Annual Shorty Awards // Winner: Storytelling
2024 // 16th Annual Shorty Awards // Finalist: Retail & E-Commerce
2024 // 16th Annual Shorty Awards // Audience Honor: Humor credits

Writer: Shannon Gill
Art Director: Jayme Ray
Creative Directors: Jessica Zalaznick, Adrien Bindi
Agency: GSD&M
Director: LJ Johnson
Production: Hungry Man
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