SHAN
NONG
ILL.
Born to write for Danny McBride.
Forced to write ads.
about me ■ resume ■ home
SHAN
Born to write for Danny McBride.
Forced to write ads.
about me ■ resume ■ home
FOTL x southwest airlines
The Get Away Collection // 2023Brand Collab, E-comm Activation, Creator Partnership
Balenciaga sweat sets are the kind of excess that caused the French Revolution.
When sweats became the official unofficial uniform of air travel, luxury clothing houses started selling them for hundreds of dollars. So Fruit of the Loom partnered with Southwest Airlines to offer the only travel sweat set worth even more than its sky-high price tag.
▶️ The Get Away Collection Case Study
2024 // 4A’s Jay Chiat Awards // Bronze // PR Strategy
Fun fact: the success of this collab led Fruit of the Loom to add travel undies to their permanent lineup.
Writer: Shannon Gill
Art Directors: Jared Young, Sophie Maresh
Creative Directors: Jessica Zalaznick, Tiff McKee, Adrien Bindi, Tori Reyes
Agency: GSD&M
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